Our feedback told us that we had met the brief effectively as it made the audience feel Christmassy and willing to visit the store which was our main priorities for these first drafts - however from our analysis we could see that our respondents were at the younger end of the demographic and 90% of them said they would 'possibly' visit the store - in order to make this more of a definitive, I need to ensure the video is more flowing and fast paced as opposed to slower which is how we targeted the older end of the demographic. The priority is to widen the target audience not narrow it.
Verbal feedback from Miss Edwards and Mr Helliwell stated that I needed to edit the sound more effectively to equalise the voices within the video as some of the actors were louder than others. This was acted upon for the final version of the advert so that everybody was as loud as each other.
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