Previous Sandersons advertisement:
PRO's :
- Shows a variety of products available in store
- Resembles other similar Christmas advertisements
- Christmas dressing around shop
- Short and effective
- Serves a purpose
CONS:
- Some scenes featuring staff look awkward/staged
- Not a lot of filming
- Not enough display of products
- Uses songs rather than visuals
HOW WE CAN BE DIFFERENT:
Sandersons independent department store want a Christmas promotional video to advertise the year old store, the look we are aiming to go for is a customer based experience explaining why/how 'I found my Christmas at sandersons'. This will include vox pops from customers at sandersons explaining what they found in the department store and who this is for. This video will also include a POV filming session around the store showing off it's Christmas dressing.
What needs to be done?
- Story Board
- Contact with client
Good morning/afternoon/evening Emily,
Myself and George Allan are happy to create you promotional material for your upcoming Christmas campaign. In order to get the ball rolling as soon as possible, would we be able to arrange a meeting the week commencing the 30th so we can provide you with our ideas and further discuss any possible constraints for the project. In this meeting we are ready to negotiate a deadline which is mutually beneficial so that we are able to complete this project to a high standard.
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